The Program And The Library
Six program modules from our own case studies, and the course library behind them.
The program modules come first. Each one is a case study from our own agencies, then how to do it in yours, then the lessons that apply. The foundation courses and the archive are free to read with an account. The modules and the library open at $97 a month.
The Program
Six modules from our own case studies. Each one: the case study, how to do it in your agency, the lessons that apply, and the recordings of the live implementation call.
Run the Agency on One System
One record per client, one approval rule, and a first operating surface the team trusts, so the same people carry more revenue because the repeat work stops needing them.
Know the Money While the Month Is Still Happening
Connect accounting, billing, payroll and time into one view, so client margin and next month's cash are visible while the month is still open.
Local SEO for More Clients Without Adding Specialists
Move your SEO manager's judgment into written gates and approvals, so an operator plus about ten minutes a day of a manager's approvals (a design target) delivers the work, and the client can see what they got.
Every Ad Account Watched Before the Budget Is Gone
Write down the rules your PPC manager carries in their head, build a weekly watch view across every account, and turn the rules into proposed changes a person approves.
Outbound That Knows Your Customers
One list, one sequence, one rule set for who never hears from you, and a person's hand on the switch, with a CRM check before every send, a proposed verdict on every reply, and a receipt every weekday evening.
Research Before the Call
Write the research checklist your team runs before every sales call, run it on a real prospect, and get the finished presentation onto the CRM record without anyone re-keying it.
Foundation Courses
Free. The operator setup every module assumes: how we work with AI day to day, what stays human, and how to keep the agency’s knowledge in one place.
F1 Claude Code for Agency Owners
Go from no terminal experience to the operator setup we run our agencies on: an AI assistant that works from your own files, one place the agency’s knowledge lives, credentials kept out of chat, and a server you own. By the end you use it every day for real agency work.
F4 AI Foundations for Your Agency
Turn AI from a vague threat into decisions: which services to reposition, which edges to build, how to keep the agency’s knowledge in one place, and what to change first.
F5 Agents for Agency Owners
Put a bounded assistant to work on the recurring jobs: monitoring, the daily brief, the reports that go out on a schedule. Clear rules for what it may do on its own and what waits for a person.
F2 Self-Hosted Infrastructure
Reference material, off the main path. How we host our own systems: deployments, a database, backups, monitoring and what to do when something breaks. Read it when a module sends you here, or when you want to know what sits under the systems you run.
F3 Codex for AI Auditing
Reference material, off the main path. A second, independent AI checks the first one’s plans, code and claims before you act on them, so a bad assumption gets caught before it costs money. Read it once the operator setup from the first foundation course is part of your week.
The Course Library
The courses the program modules draw on: the technical stack, client acquisition, content, local SEO, CRM and operations, and the operating model.
Course 1 The Technical Stack
The stack our own agency systems are built on, from the first scaffold through the database, accounts, billing, background work and tests. Build one working application end to end, so the systems from the modules stand on the same foundation ours do.
Course 2 AI-Powered Client Acquisition
Build a client acquisition system from targeting through close. AI handles the research, the first drafts and the follow-up while you keep the strategy, the voice and the final say.
Course 3 AI Content Production
Build a content production line that uses AI for research and first drafts while the strategy, the point of view and the quality check stay yours, so output goes up without the standard going down.
Course 4 Local SEO Automation
Build automation around the local SEO work: business profiles, citations, local content, reviews and reporting. The repeat work goes to the automation. Strategy and quality stay with a person.
Course 5 CRM and Operations
Turn your CRM and internal operations into one clean system: pipelines that match reality, automations that give hours back, onboarding that runs the same way every time, and reporting that shows what matters.
Course 6 The AI-Native Agency
Redesign the agency around what AI now does. Service delivery, team structure, the revenue model and the client experience become one system.
Archive
Earlier DAGA training, kept as an archive. Not the current path.