About
Chris Sloane
Founder, Heaviside Group
Runs marketing agencies. Built the systems they run on. Shows you how to build the same in yours.
Founded Heaviside Group in 2011. Software engineer by training, marketer by trade. The case studies in the program are our own agencies and our own books.
Background
Built from the way we run our own agencies.
Heaviside Group has been operating since 2011. It started as a single marketing consultancy and grew into a holding company with several business units: Paving Marketers and Garage Door Marketers (vertical agencies), Heaviside Digital (generalist agency), and the software those agencies run on.
The work spans SEO, paid media, web development, and full-funnel campaign strategy. An applied physics background adds the habit of measuring before deciding. The same rigor that goes into modeling physical systems goes into modeling agency economics and client pipelines.
Every system in the program was built to solve a real problem inside our own agencies first. The results in the case studies are ours: net margin 2.6% in 2023, 17.8% in the first quarter of 2026 and 28.0% for July and August 2026 combined. Revenue per head rose 2.2× from 2023 to the first quarter of 2026.
Why DAGA Exists
The agencies that cannot afford a build can afford a monthly program where we show them how to do it.
At $2M and up we build these systems for an agency and run them with the owner. Most agencies are smaller than that. They have the same problems: the numbers arrive after the month closes, every new client buys a slice of a specialist, the ad accounts get read once a week, outbound gets rebuilt from a spreadsheet every quarter.
DAGA is the second door. Six modules, one from each of our case studies. The case study first, then how to do it in your agency, then the lessons that apply, then a live call every other week where you bring the piece you are building and we work on it together.
Nothing is bundled and nothing is resold. You build on the software you already pay for, in your own shop, with us in the room.
Runs real agencies
Currently operates vertical and generalist marketing agencies serving real clients across several industries.
Built the systems
The six systems in the program were built for our own problems first and are still running in our agencies today.
Teaches from the books
Every module starts with what we actually built, what it does day to day, and what stayed human. The percentages and counts all come from our own operation.
Multi-vertical proof
Paving, garage door, generalist. The systems transfer because they were built to work across niches.
The Heaviside Group Portfolio
The agencies behind the case studies.
Paving Marketers
Specialized marketing for asphalt and paving contractors.
Garage Door Marketers
Specialized marketing for garage door companies.
Heaviside Digital
Generalist digital marketing agency.
Heaviside AI
The other door: at $2M and up we build the same systems for you.
Read the six modules.
Each one names the outcome, what we built in our own agencies, and what you build in yours.