About
Chris Sloane
Founder, Heaviside Group
Builds revenue systems that work — strategy, software, and the data to prove it.
Founded Heaviside Group in 2011. Runs vertical marketing agencies, builds the SaaS products they depend on, and packages both into DAGA.
Background
Built from agency operations, not course creation.
Heaviside Group has been operating since 2011. It started as a single marketing consultancy and grew into a holding company with multiple business units: Paving Marketers and Garage Door Marketers (vertical agencies), Heaviside Digital (generalist agency), and Heaviside Software (SaaS products for agency operations).
The work spans SEO, SEM, web development, and full-funnel campaign strategy. An applied physics background adds analytical depth — the same rigor that goes into modeling physical systems applies to modeling agency economics and client pipelines.
On the technical side, the stack is full-stack development with Next.js, Python, PostgreSQL, and cloud infrastructure. The software products on the DAGA platform are not demos or prototypes — they are production tools running on real agency data.
Every product on the DAGA platform started as an internal tool built to solve a real agency problem.
Why DAGA Exists
I built these tools for my agencies. DAGA is how other operators get the same stack.
Agency Commander started as a spreadsheet replacement for tracking financials across multiple entities. HG Market Report was built to automate competitive intelligence for prospecting calls. SEO Commander exists because managing local SEO at scale across dozens of client locations needed a better system than spreadsheets and manual audits.
Each tool solved a problem inside the agencies first. Once the training, tools, and community pieces were all running internally, the question became obvious: package it into one platform for other agency owners who face the same operational gaps.
DAGA is the result — one account that connects the curriculum to the tool bundle to the hosted products to the community. No duct tape.
Runs real agencies
Currently operates vertical and generalist marketing agencies serving real clients across multiple industries.
Builds the software
The hosted products on the platform are production tools built for his agencies first, then opened to members.
Teaches from production
Every course references systems actually running in production. The curriculum connects to the same tools members use.
Multi-vertical proof
Paving, garage door, generalist — the systems transfer because they were built to work across niches.
The Heaviside Group Portfolio
The agencies and software behind the platform.
Paving Marketers
Specialized marketing for asphalt and paving contractors.
Garage Door Marketers
Specialized marketing for garage door companies.
Heaviside Digital
Generalist digital marketing agency.
Heaviside Software
SaaS products for agency operations.
Start with the free tier. Upgrade when your agency is ready.
Five flagship courses, four named tools, and community access — available before you spend a dollar.